I use my Instagram account as a platform to share my work in a less formal, more immediate way than my website. It is a lot more personal and allows me to connect to potential clients/other practitioners in a social, accessible way.
I try and keep the look consistent, working mostly in black and white. I want it to be recognisable and distinctive to click on, giving a brief overview of the work that I make. My website is easily accessible in the bio, allowing anybody who wants a deeper look at my practice to find it. My email address is also there, so people can contact me easily.
It is valuable when people connect with the work that I post through the comments/likes, and can keep the dialogue up between me and any potential clients/my audience.
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