LAND - design studio & creative consultancy
SWOT
Strengths:
- Distinguished & timeless look
- Defined but not restricted
- Collaborations with other artists and designers
- Multi0faceted, art & design, packaging, branding, spaces
Opportunities:
- Rise of vintage fashion & styles
- Collaborations with artists & companies
- Can sell own work as well as designing/branding other companies
Weaknesses:
- Reliant on suitable companies needing branding work
- Niche
- Hard to differentiate different branding work, house style
- Juggling branding as well as own work, differentiating the two
Threats:
- Failing economy
- Limited disposable incomes of customers/companies
- Similar companies imitating work
PEST
Political:
- Ethics of companies working with them need considering
- Work not made to do any good, consumerism
Economical:
- Need people with disposable income
- Stable economy
- Relies mostly on western economy
Social:
- Desirable style/look
- Consumerism can rely too heavily on fashion, always changing
- Nods to historic, religious and cultural arts
Technological:
- Consume online, no physical space to buy products
- Quite small scale company
- Screen printing and analogue processes
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